by Venkatesh Majji | Jan 2, 2026 | Go-To-Market (GTM), Must Read
Cracking the US Market: A Comprehensive SaaS Go-To-Market Strategy So, you’ve built an amazing SaaS product, and it’s thriving in your current market. Now, you’re setting your sights on the vast and lucrative US market. Launching a SaaS business in...
by Venkatesh Majji | Dec 31, 2025 | Fractional VP Sales, Must Read
Scaling a startup’s sales engine demands serious sales leadership, making the “fractional VP sales vs full time” decision crucial. Both offer expertise, but differ in cost, commitment, and impact on scaling. Choosing wrongly hinders growth and wastes...
by Venkatesh Majji | Dec 29, 2025 | Editors Pick, Must Read
Let’s get this out of the way. If you’re a founder and you hate sales, you’re not alone.If you’re a founder who thinks “I’ll just hire someone to do sales”, you’re also not alone. And that’s exactly the problem. Because sales is not something you can outsource before...
by Venkatesh Majji | Dec 24, 2025 | Fractional VP Sales, Must Read
Going from 1 → 10 needs a sales engine.Every founder here already knows that.You got to 0 → 1 by selling yourself.Through your network.By closing the first customers personally.That worked. But it doesn’t scale.To grow beyond you, sales needs a system.A GTM motion...
by Venkatesh Majji | Dec 24, 2025 | Go-To-Market (GTM), Must Read
Founders can reach a few million with hustle and referrals. But no company scales in the US on ad-hoc GTM. Let’s be honest. Entering the US is expensive. CAC, events, outbound — and yes, the visas. (Thanks, Trump.) Most AI and SaaS companies bring amazing products to...
